They say a picture is worth a thousand words. The reason for this is the instant emotional and mental connection we feel when looking at a frozen moment in time. But could it also be attributed to color? Black and white photos convey a different message and overall mood than do color photographs (See the Dichotomous Nature of the Self post). The Bezold effect, proposed by color theorist Wilhelm Bezold, explains this phenomenon by positing that change in a single color can substantially alter our perception of an entire pattern (Stewart, pg. 42). I included the picture below to illustrate this effect. By only utilizing a single color in the center of the image it capitalizes on the overall message of the poster and draws the audience in like moths to a flame.
No comments:
Post a Comment